Commercial cleaning lead generation for Battima Cleaning Services

Battima Cleaning Services Ltd is a commercial cleaning company run by Malyatou in the Leicester area. The aim was to create relevant local conversations with organisations that could need ongoing cleaning, then give Malyatou the chance to visit, understand the site and quote properly.

Lion Development restarted and updated the targeted email campaign in early August 2026. The work focused on local business prospects rather than shared enquiries or one-off domestic jobs.

• Researched local organisations that could be relevant for recurring commercial cleaning.
• Checked business contact details before outreach.
• Sent targeted emails and managed incoming replies.
• Handled follow-ups to keep genuine conversations moving.
• Passed interested prospects to Malyatou for site visits and quotes.

Six distinct organisations agreed to site walkthroughs during August and September 2026:

• Dental practice
• Eye clinic
• Gym
• Bowls club
• Church
• Nursery

The first dental walkthrough was booked on 3 August, roughly a day after the campaign restart. That dental practice later progressed to a trial clean.

A site walkthrough is the point where a cleaning owner can inspect the building, ask about the current arrangement, understand the cleaning schedule and prepare a suitable quote. It is a meaningful sales step, but it is not the same as a won contract.

This distinction matters. A reply only shows that someone answered. An agreed walkthrough shows that a relevant organisation is willing to spend time discussing its premises and cleaning needs.

The campaign work happens before the site visit. Lion Development researches the market, starts conversations and handles follow-up. The cleaning owner can then focus on the part only they can do well: assess the building, prepare the quote and decide whether the work is right for the business.

A focused pilot can test one area and a defined group of building types before any decision to scale. The useful measure is not a large list of names. It is whether the right local organisations are willing to discuss work worth quoting.

Malyatou has shared a client voice note about working with Lion Development. You can listen to the original recording in the client proof section on the homepage.