Commercial cleaning results

Commercial cleaning lead generation results

Real outbound campaigns we have run for UK commercial cleaning companies. Every figure below comes from campaign records, and we explain exactly what each one counts.

Cleaning campaign case studies

Battima Cleaning Services Ltd

Problem: A Leicester-area cleaning company wanted more conversations with local organisations that could need recurring commercial cleaning.
What we did: Researched and checked local business contacts, ran targeted email outreach, handled replies and follow-ups, then handed interested prospects over for visits and quotes.
Result: Six distinct businesses agreed to site walkthroughs in August–September 2026. One dental practice progressed to a trial clean.

Read the Battima case study

UK commercial cleaning company

Problem: Relying on word of mouth with no predictable flow of new commercial enquiries.
What we did: Built a targeted list of local businesses and ran a full cold email campaign.
Result: 1,104 companies contacted, 53 replies and 5 qualified opportunities.

Read the full breakdown

Commercial cleaning client, contract wins

Problem: Needed recurring contracts, not one-off jobs.
What we did: Outreach aimed at premises that need regular cleaning, such as clinics and practices.
Result: Two recurring contracts won, a dentist and an eye surgery, within 12 days.

These are separate campaigns for separate clients. Each result describes what that campaign produced. Past results are not a promise of future results.

What the numbers mean

A reply, a walkthrough and a contract are different things.

We report each stage separately so you can judge the real quality of a campaign.

Reply: Someone answered the email. It may be interested, unrelated or a polite no. A reply is not a lead.
Qualified opportunity: A relevant commercial prospect in the client's area who has shown genuine interest and is suitable to progress toward a call or walkthrough.
Agreed walkthrough: The prospect agreed a time for the cleaning company to see the premises. Some are later rescheduled or cancelled.
Trial clean: The cleaning company has quoted and the prospect has agreed to try the service on a limited basis before deciding.
Signed contract: The prospect has signed for recurring cleaning. This is the cleaning company's win, earned on the visit and quote.

Methodology: the 1,104-company report Guide: how to get commercial cleaning contracts Guide: why enquiries don’t become site visits

Have capacity for more recurring cleaning work?

A 15-minute fit call with Can. Bring your service area, the buildings you want to clean and your minimum job size. We will tell you honestly whether your area is open and a pilot makes sense.

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