Can Arslan is the founder of Lion Development, a UK lead-generation company specialising in helping commercial cleaning companies win more qualified meetings and commercial cleaning opportunities.
Can founded Lion Development to build outbound client acquisition systems for commercial cleaning companies. The work is practical and data-led: build a target list, contact the right people, and measure what actually turns into commercial conversations.
The focus is on genuine conversations, qualified opportunities and site walkthroughs, not selling lists of leads. A contact only counts when a cleaning company can act on it.
Every decision is made from campaign data: who replied, what they asked, and which messages led to a walkthrough. Where a client also needs a website that supports those enquiries, Lion Development builds that too.
My approach is informed by real outbound campaigns, not generic marketing theory.
These figures come from a real Lion Development commercial cleaning lead-generation campaign.
Identify businesses that are realistically likely to require regular commercial cleaning.
Create direct, human outreach built around the cleaning company's actual service and service area.
Separate casual replies from genuine commercial interest.
Move genuine opportunities towards a conversation or site walkthrough.
A breakdown of a real commercial cleaning outreach campaign covering 1,104 contacted companies, 53 replies and 5 qualified opportunities.
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Read articleShort breakdowns on commercial cleaning lead generation, cold outreach, winning cleaning contracts and campaign analysis.
We work with one commercial cleaning company per area. Check yours and I will tell you straight.