We Started 1,800 Outreach Sequences for a UK Meal-Prep Vending Company: Here's What Happened

Founder of Lion Development

Published 11 August 2026 · Cross-sector outbound

1,800: sequence starts
72: repliesDisplayed reply rate: 4%
37: positive repliesPositive share of replies: 51.39%
37: opportunities recordedDashboard classification, not booked meetings

The 4% and 51.39% figures are classifications displayed in the campaign dashboard at the snapshot date. They describe reply activity only. They are not revenue outcomes, and no revenue, pipeline value or sales figures are published in this report.

This report looks at a Lion Development outbound campaign for a UK meal-prep vending company selling into the fitness market. The campaign is useful as a cross-sector comparison because it shows how the same outbound process can produce very different reply quality depending on the market, offer and targeting.

What was being sold?

A meal-prep vending service designed for fitness businesses. Lion Development handled outbound prospecting and initial interest generation.

Who was targeted?

The campaign focused on UK fitness businesses where a meal-prep vending service could be relevant, including gyms and related fitness operators. Individual prospect names are withheld from this public report.

What did the campaign generate?

From 1,800 sequence starts, the campaign dashboard recorded 72 replies. 37 replies were classified as positive and 37 opportunities were recorded.

An opportunity in this report means an opportunity classification in the campaign dashboard. It does not mean a booked meeting, signed customer or completed sale.

Why this matters

Reply rate on its own says very little. A campaign can generate replies that never go anywhere. What made this snapshot interesting was the share of replies the dashboard classified as positive: 37 of the 72 replies, a displayed positive share of 51.39%.

We are not presenting this as typical performance or as a benchmark for outbound in any market. It is one campaign, at one snapshot date, in one sector.

What should we learn from it?

01Market and offer fit can change the quality of replies dramatically.
02Positive-reply share is more commercially useful than reply rate alone.
03Opportunity classification still needs downstream tracking into meetings, attendance and revenue.
04Cross-sector comparisons are useful only when the metric definitions stay consistent.

Limitations

Snapshot metrics come from the campaign dashboard.
Opportunity classification is not the same as a booked meeting.
No public breakdown yet by fitness sub-sector, geography, copy version or follow-up step.
No revenue or installation outcomes are published.

Methodology

Market: UK meal-prep vending / fitness outreach
Sequence starts: 1,800
Replies: 72
Displayed reply rate: 4%
Positive replies: 37
Displayed positive reply share: 51.39%
Opportunities recorded: 37
Campaign operator: Lion Development
Research author: Can Arslan
Snapshot / publication date: 11 August 2026

Figures are aggregated from the campaign dashboard at the snapshot date. The client is not named and prospect-identifying details are withheld.

Cite this report

Lion Development, "We Started 1,800 Outreach Sequences for a UK Meal-Prep Vending Company: Here's What Happened", Can Arslan, 2026.

Permanent source: https://liondev.uk/research/meal-prep-vending-outreach-1800-sequences